Free calculator
Newsletter sponsorship rate calculator
How much should you charge for a newsletter sponsorship? Enter your list and a CPM, then compare your price with Paved's starting rule and the median rate card for your size.
Fees checked Nov 2026Rates linked to sourcesSee all benchmark rates
Your estimate
An estimate from the inputs you set, not a promise of income. Inputs marked Example input are not from a published source.
How the calculator works
No platform fees apply to direct sponsor deals. Marketplaces may take a share, so check their terms.
Three ways to set your first price
Paved, a newsletter ad marketplace, suggests a simple anchor for new sellers. Charge 2.5% to 5% of your subscriber count, so a 10,000 person list starts at $250 to $500 for a placement. Lean to the top of that range if your readers are executives or work in tech or finance.
The second way is CPM, the price per 1,000 subscribers. Pick a CPM for your niche and multiply. sponsorships.ai lists $80 to $200 for B2B, SaaS and finance and $25 to $70 for consumer lists. The third way is to look at what lists your size actually ask for. Book a Sponsor's September 2026 read of 321 newsletters gives medians from $150 under 5,000 subscribers to $1,300 above 100,000, and the calculator shows the right one for your size.
Price every placement, not just the top slot
Once your main slot sells, add more placements. Book a Sponsor found a second slot lists at a median 59% of the main slot, a classified at 40% and a dedicated send at 2.31 times. Paved's own guidance is close, with secondary slots at 50% to 65%, classifieds at 25% to 35% and dedicated emails at 2 to 5 times.
Check your price per 1,000 opens as well. Sponsors increasingly judge on opens and clicks, so a list with a high open rate can justify a higher rate than its size suggests.
Before you send a quote
Have a one page media kit with subscribers, open rate, click rate and who your readers are. Quote a flat price per issue rather than a CPM if you are just starting, since it is easier for small brands to approve. Book a Sponsor also warns that price per subscriber falls as lists grow, so expect to raise your price by less than your growth.
Benchmarks used on this page
| Channel | What it measures | Value | Audience size | Audience type | Source and date |
|---|---|---|---|---|---|
| Newsletter | Main sponsor slot, listed price | $150 median (middle half $95 to $263) | Under 5,000 subscribers | general | Book a Sponsor, 321 newsletter rate cards 29 Sep 2026 |
| Newsletter | Main sponsor slot, listed price | $310 median (middle half $239 to $513) | 5,000 to 19,999 | general | Book a Sponsor, 321 newsletter rate cards 29 Sep 2026 |
| Newsletter | Main sponsor slot, listed price | $520 median (middle half $300 to $1,025) | 20,000 to 49,999 | general | Book a Sponsor, 321 newsletter rate cards 29 Sep 2026 |
| Newsletter | Main sponsor slot, listed price | $700 median (middle half $450 to $1,400) | 50,000 to 99,999 | general | Book a Sponsor, 321 newsletter rate cards 29 Sep 2026 |
| Newsletter | Main sponsor slot, listed price | $1,300 median (middle half $470 to $3,063) | 100,000 or more | general | Book a Sponsor, 321 newsletter rate cards 29 Sep 2026 |
| Newsletter | Starting flat fee rule | 2.5% to 5% of subscriber count, so $25 to $50 per 1,000 subscribers | Newsletters starting out | general | Paved, newsletter sponsorship rates 29 Jul 2026 |
| Newsletter | Example CPM, marketing newsletter with 20,000 subscribers | $35 to $40 CPM | 20,000 subscribers | B2B | Paved, newsletter sponsorship rates 29 Jul 2026 |
| Newsletter | Second slot price | 59% of the main slot (median, middle half 47% to 70%) | All sizes | general | Book a Sponsor, 321 newsletter rate cards 29 Sep 2026 |
| Newsletter | Classified or text ad price | 40% of the main slot (median) | All sizes | general | Book a Sponsor, 321 newsletter rate cards 29 Sep 2026 |
| Newsletter | Dedicated send price | 2.31 times the main slot (median, middle half 1.85 to 3.33 times) | All sizes | general | Book a Sponsor, 321 newsletter rate cards 29 Sep 2026 |
| Newsletter | Secondary slot price | 50% to 65% of the primary rate | All sizes | general | Paved, newsletter sponsorship rates 29 Jul 2026 |
| Newsletter | Classified or footer slot price | 25% to 35% of the primary rate | All sizes | general | Paved, newsletter sponsorship rates 29 Jul 2026 |
| Newsletter | Dedicated email price | 2 to 5 times the primary rate | All sizes | general | Paved, newsletter sponsorship rates 29 Jul 2026 |
| Newsletter | Sponsorship CPM, B2B, SaaS and finance | $80 to $200 per 1,000 subscribers | All sizes | B2B | sponsorships.ai, newsletter sponsorship rates 1 Jul 2026 |
| Newsletter | Sponsorship CPM, Consumer and lifestyle | $25 to $70 per 1,000 subscribers | All sizes | B2C | sponsorships.ai, newsletter sponsorship rates 1 Jul 2026 |
Every figure above comes from our Creator Benchmark Rates table, with filters by audience size and type.
Tools that help
beehiiv
Free up to 2,500 subscribers; paid plans from $49/mo (annual)
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Frequently asked questions
How much should I charge for a newsletter sponsorship with 1,000 subscribers?
Paved's starting rule gives $25 to $50 for 1,000 subscribers. Book a Sponsor's median main slot for lists under 5,000 is $150, or $69.84 per 1,000 subscribers.
What is a good CPM for a newsletter?
Published 2026 ranges run from about $25 to $70 per 1,000 for consumer newsletters to $80 to $200 for B2B, SaaS and finance, according to sponsorships.ai.
How much should a dedicated email cost?
Book a Sponsor found a median of 2.31 times the main slot. Paved suggests 2 to 5 times.
Should I charge per subscriber or per open?
Most small newsletters quote a flat fee per issue. Showing your price per 1,000 opens helps when a sponsor compares you with other lists.
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