Step 2 of 3 · YouTube

Your YouTube starter stack

Long videos build the deepest trust, and the best ones keep finding viewers for years.

Your first move

Choose one format you can repeat, publish every week for three months, then look at the numbers.

The tools, in the order to set them up

  1. Record

    Riverside

    Studio quality recording for interviews and solo videos, right in the browser.

    Free plan; Pro $29/mo ($24 annual), Grow $39/mo ($34 annual). Checked Nov 2026.

  2. Edit

    Descript

    Edit video by editing the transcript. Cut filler words in a click.

    Free plan; Hobbyist $24/mo ($16 annual), Creator $35/mo ($24 annual). Checked Nov 2026.

  3. Ideas and SEO

    vidIQ

    Keyword research and video ideas built around YouTube search.

    Free plan; Boost $19/mo or $199/yr, MAX $49/mo or $468/yr (US list prices). Checked Nov 2026.

  4. Shorts from long videos

    OpusClip

    Turn each long video into vertical clips for Shorts, Reels and TikTok.

    Free plan; Starter $15/mo, Pro $29/mo. Checked Nov 2026.

  5. Thumbnails

    Canva

    Design thumbnails and channel art from templates.

    Free plan; Pro and Business plans with a free trial (price shown at checkout in your currency). Checked Nov 2026.

Prices come from each vendor's official page, checked Nov 2026. Some links are affiliate links and we may earn a commission at no cost to you. How that works

Step 3 of 3 · Next step

Next step

One Idea, Six Channels

A plain English course for building a personal brand across your newsletter, LinkedIn, YouTube, Instagram, TikTok and your own website, without posting everywhere every day.

  • 34 short lessons in 8 modules
  • 6 worksheets and templates
  • A 30 day posting plan
US$20Launching soonSee what is inside
Cover of the One Idea, Six Channels course workbook

Free, monthly

The CTC Letter

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