The CTC course
One Idea, Six Channels
A plain English course for building a personal brand across your newsletter, LinkedIn, YouTube, Instagram, TikTok and your own website, without posting everywhere every day.
- 34 short lessons, each ending with one action step
- 5 worksheets and a 30 day content calendar
- The full course as a designed 70 page PDF
Launching soon at US$20. The buy button goes live at launch.
What is inside
8 modules, 34 short lessons
Each lesson ends with one action step, so you build as you read.
- 014 lessons
Pick your main channel and positioning
Choose where to focus, write your one sentence position and set three content pillars.
- 024 lessons
A starter tool stack for each channel
The few tools you need for newsletters, websites, video, writing and scheduling, and the many you can skip.
- 035 lessons
Your content system
An idea bank, a weekly batching routine, hooks that get read, and turning one idea into six formats.
- 044 lessons
Your newsletter, the audience you own
Set it up in an afternoon, write your welcome email and first five issues, and find your first readers.
- 054 lessons
A portfolio site in a weekend
Framer, Lovable or something else, with an hour by hour build plan and the words for each page.
- 065 lessons
Growth playbooks for each platform
Practical guides for LinkedIn, YouTube, Instagram and TikTok, plus the numbers worth tracking.
- 074 lessons
Making money from your brand
Services, digital products, sponsorships and affiliates, in a sensible order and done honestly.
- 083 lessons
Your 30 day launch plan
Day by day, from setup to your first monthly review.
A look inside
Pages from the course PDF
Downloads
Worksheets and templates you keep
- Positioning worksheetWho you help, your position, your pillars and your site plan.
- 30 day content calendarA spreadsheet with an idea bank, a planner and a weekly tracker.
- Hook and headline swipe file115 openers, titles, subject lines and calls to action by platform.
- Media kit templateFor when you are ready to pitch sponsors.
- Tool stack checklistEvery channel, with a tracker for your subscriptions.
- The full course as a PDFA designed 70 page edition to read offline.
Who it is for
- Freelancers and consultants who want clients to find them
- Professionals who want to be known in their field or land a better role
- New creators who feel scattered across too many apps
- Anyone who has started a newsletter or channel and stalled
Who it is not for
- People looking for a shortcut to go viral
- Anyone who wants guaranteed follower or income numbers
- Experienced creators with a large audience and a team
Refunds
All sales are final. No refunds on change of mind.
Frequently asked questions
Do I need to be on camera?
No. You can build a strong brand with writing alone, for example LinkedIn plus a newsletter.
How much time does it take?
The lessons take a few hours to read in total. The 30 day plan assumes about four hours a week, and the course shows you how to scale it down.
Do I need to buy any tools?
No. Free plans cover almost everything in the course. We point out when a paid upgrade might be worth it later and when it is not.
What format is it in?
A self paced online course with short text lessons and downloadable worksheets. You also get the whole course as a PDF.
Will I get updates?
Yes. When tools or platforms change in ways that matter, we update the lessons and you get the new version at no extra cost.
One Idea, Six Channels
US$20
One payment. Keep the lessons and downloads.
Launching soon. The buy button goes live at launch.
We do not show purchase counts, ratings or testimonials. When people have taken the course and agree to share their words, we will add real ones with their names.