Free calculator
Instagram sponsorship rate calculator
How much should you charge for a sponsored Instagram post? Enter your followers to see the published rates for your size, then set your own price and see the monthly total.
Fees checked Nov 2026Rates linked to sourcesSee all benchmark rates
Your estimate
An estimate from the inputs you set, not a promise of income. Inputs marked Example input are not from a published source.
How the calculator works
Instagram does not take a cut of direct brand deals. Marketplaces may charge the brand or you a fee.
Why Instagram rates look so different from source to source
Search for Instagram rates and you will find numbers that differ by ten times or more. They measure different things. impact.com's 2025 guide gives US averages from rate cards its team collected, $500 to $2,000 per post for creators under 15,000 followers. Influencer Marketing Hub's October 2026 page lists $10 to $100 for creators under 10,000. Collabstr reports what brands actually paid on its marketplace in 2025, an average of $193 per collaboration across all sizes.
None of these is wrong. A US agency campaign with usage rights and a creator brief costs far more than a quick post booked on a marketplace. The calculator shows each source's range for your follower count so you can see where you sit.
Setting your own rate
Start from what you get in views and engagement, not followers. If your posts reach far fewer people than your follower count, brands will notice. Then add for extras like usage rights, where the brand runs your content as an ad, exclusivity, or a quick turnaround.
Collabstr found nearly 80% of its collaborations cost under $300 and only 2% above $1,000. If you are new to brand deals, pricing near the marketplace average and raising it after a few good results is a sensible path.
Beyond one off posts
Ask for ongoing deals, since a three month package is easier to plan around than single posts. And send your audience somewhere you own, such as a newsletter, so a change in the Instagram algorithm does not take your income with it.
Benchmarks used on this page
| Channel | What it measures | Value | Audience size | Audience type | Source and date |
|---|---|---|---|---|---|
| Instagram post, US average | $500 to $2,000 | Under 15,000 followers | general | impact.com, influencer rates per post 2025 (US) 11 Aug 2025 | |
| Instagram post, US average | $2,000 to $8,000 | 15,000 to 75,000 | general | impact.com, influencer rates per post 2025 (US) 11 Aug 2025 | |
| Instagram post, US average | $8,000 to $20,000 | 75,000 to 250,000 | general | impact.com, influencer rates per post 2025 (US) 11 Aug 2025 | |
| Instagram post, US average | $20,000 to $45,000 | 250,000 to 1M | general | impact.com, influencer rates per post 2025 (US) 11 Aug 2025 | |
| Instagram post, US average | $45,000 or more | 1M or more | general | impact.com, influencer rates per post 2025 (US) 11 Aug 2025 | |
| Instagram post | $10 to $100 | Under 10,000 | general | Influencer Marketing Hub, influencer rates 6 Oct 2026 | |
| Instagram post | $100 to $500 | 10,000 to 100,000 | general | Influencer Marketing Hub, influencer rates 6 Oct 2026 | |
| Instagram post | $5,000 to $10,000 | 100,000 to 1M | general | Influencer Marketing Hub, influencer rates 6 Oct 2026 | |
| Average paid per collaboration | $193 paid ($214 asked) | All sizes | general | Collabstr, 2026 influencer marketing report 26 Oct 2026 |
Every figure above comes from our Creator Benchmark Rates table, with filters by audience size and type.
Tools that help
Later
14 day free trial; Starter, Growth and Scale plans in USD (see official page)
Canva
Free plan; Pro and Business plans with a free trial (price shown at checkout in your currency)
Metricool
Free plan (20 posts a month); Starter from $20/mo, Advanced from $53/mo, depending on billing
Some links are affiliate links. We may earn a commission at no cost to you, and it never changes the numbers.
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Guides to read next
Start here for InstagramSocial, video & design
Frequently asked questions
How much should I charge for a sponsored Instagram post?
Published figures range widely. Collabstr found brands paid an average $193 per Instagram collaboration in 2025, while impact.com lists $500 to $2,000 for US creators under 15,000 followers.
How much do Instagram creators with 10,000 followers make per post?
Influencer Marketing Hub lists $100 to $500 for creators with 10,000 to 100,000 followers. impact.com lists $500 to $2,000 under 15,000 followers in the US.
Should I charge by followers or views?
Brands increasingly look at views and engagement. Followers set a rough tier, and your real reach decides where you sit in it.
Do I need an agent for brand deals?
No. Many creators book directly or through marketplaces such as Collabstr.
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