Kit pricing at a glance
Kit (the company formerly called ConvertKit) has three plans. Paid plan prices rise with your subscriber count; the figures below are Kit’s published prices for a list of 1,000 subscribers. Paying yearly saves about 17%.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 10,000 subscribers; unlimited landing pages, forms and broadcasts; sell digital products & subscriptions |
| Creator | $39/mo monthly · $33/mo billed yearly ($390) | Price for 1,000 subscribers; unlimited visual automations and sequences, remove Kit branding |
| Pro | $79/mo monthly · $66/mo billed yearly | Price for 1,000 subscribers; adds Subscriber Signals, engagement analytics, newsletter referral system, unlimited users. Kit was running a first-year Pro discount when checked. |
Official sources, checked Nov 2026. Kit · Kit help. Prices in USD unless shown otherwise. Vendors change pricing, so confirm on their site before buying.
Most creators should start on Kit Free, and stay there longer than they think
The Free plan now covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms, and you can sell digital products and paid newsletter subscriptions on it. Upgrade to Creator when you need automated sequences (welcome series, launch funnels) or want Kit branding removed.
What the Free plan actually includes
- Up to 10,000 subscribers
- Unlimited landing pages, forms and email broadcasts
- Audience tagging and segmentation
- Sell digital products and subscriptions
- Community support
What it doesn’t include, unlimited visual automations and sequences, removal of Kit branding, and the free migration service, those start on Creator.
Creator vs Pro, is Pro worth it?
Creator ($39/mo monthly or $33/mo billed yearly at 1,000 subscribers) is the plan most growing newsletters need, unlimited automations and sequences, RSS-to-email, SMS and 24/7 support.
Pro ($79/mo monthly or $66/mo billed yearly at 1,000 subscribers) adds Subscriber Signals and engagement scoring, the built-in newsletter referral system, unlimited users, deliverability reporting and priority support. If you run a referral programme or a team, Pro earns its keep; solo creators usually don’t need it. When we checked, Kit was also advertising a limited first-year discount on Pro, check the pricing page for the current offer.
The fee most people miss. Kit Commerce
If you sell products or paid newsletters through Kit, Kit charges 3.5% + $0.30 per USD transaction. That figure already includes card processing, it is not added on top of Stripe, and there is no monthly commerce fee. It applies on every plan, Free included.
Compare that with Substack at the same revenue (10% + Stripe + 0.7% Billing ≈ $138.80) in our Substack fees breakdown, or run your own numbers in the fee calculator.
Kit vs the alternatives
| Tool | Pricing | Free plan / trial | Fees on sales | Best for |
|---|---|---|---|---|
| Kit | Free up to 10,000 subscribers; Creator from $39/mo | Yes, up to 10,000 subscribers, unlimited broadcasts, sell products & subscriptions | Commerce (products & paid newsletters), 3.5% + $0.30 per USD transaction, all-in, on every plan including Free | Creators who sell products and need automations/sequences |
| beehiiv | Free up to 2,500 subscribers; paid plans from $49/mo (annual) | Yes, up to 2,500 subscribers, unlimited sends | 0% of paid-subscription revenue on paid plans; Stripe's standard 2.9% + $0.30 still applies | Growth-focused newsletters that want ads and paid subs without a revenue cut |
| Substack | Free to publish; 10% of paid-subscription revenue | Yes, publishing is free at any list size | 10% Substack fee on each subscription payment + Stripe processing (2.9% + $0.30 US cards) + 0.7% Stripe Billing | Writers who want zero upfront cost and Substack's built-in network (Notes, recommendations) |
| Ghost (Ghost(Pro)) | From $18/mo billed yearly; 0% transaction fees on paid plans | No hosted free plan (Ghost is also open-source if you self-host) | 0% Ghost transaction fee on paid subscriptions (Publisher and up); payment processor fees still apply | Publishers who want their own branded site, themes and 0% revenue share |
Official sources, checked Nov 2026. Kit · Kit help · beehiiv · Substack · Ghost (Ghost(Pro)). Prices in USD unless shown otherwise. Vendors change pricing, so confirm on their site before buying.
Want the full shoot-out? See the best newsletter platforms.
Free trial, refunds and migration
Paid plans come with a 14-day free trial (no credit card required) and a 30-day refund window, per Kit’s pricing page. Moving from another email tool? Kit’s team migrates you for free on paid plans.
Frequently asked questions
Is Kit free?
Yes. Kit’s Free plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms, and lets you sell digital products and subscriptions (checked Nov 2026).
How much is Kit Creator?
$39/month billed monthly or $33/month billed yearly ($390/year) for 1,000 subscribers. The price rises with list size.
Does Kit take a cut of sales?
Kit Commerce charges 3.5% + $0.30 per USD transaction, including card processing. There is no monthly commerce fee.
Is ConvertKit the same as Kit?
Yes, ConvertKit rebranded as Kit. Same company and product.
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