At a glance
| Stan Store | Gumroad | |
|---|---|---|
| Monthly fee | $29 (Creator) or $99 (Pro) | $0 |
| Per-sale platform fee | 0% | 10% + $0.50 (direct); 30% (Discover) |
| Processing | Stripe/PayPal fees | 2.9% + $0.30 or PayPal fees (direct) |
| Marketplace | None | Discover |
Official sources, checked Nov 2026. Stan Store · Stan Store help · Gumroad · Gumroad help. Prices in USD unless shown otherwise. Vendors change pricing, so confirm on their site before buying.
Break-even
Gumroad’s platform fee on a $29 product is $3.40 (10% + $0.50). Stan’s $29/month is therefore cheaper once you make 9 or more sales a month at that price, processing fees are similar on both.
Stan Store
Best for creators selling every week$29/mo Creator or $99/mo Creator Pro; 0% Stan transaction fees
- 0% platform transaction fees
- Courses, bookings and downloads in one link-in-bio store
- Simple, mobile-first checkout
- No free plan (14-day trial only)
- Discount codes and pixel tracking need $99/mo Pro
- Processor fees are still on top
Gumroad
Best for occasional salesNo monthly fee; 10% + $0.50 per sale
- No monthly fee, you pay only when you sell
- Merchant of record. Gumroad handles sales tax/VAT
- Optional marketplace exposure
- 10% + $0.50 plus card processing gets expensive as sales grow
- Marketplace sales cost 30%
- Less control over storefront design than site builders
Stan once you sell more than a handful a month
Gumroad is fine for a side product with occasional sales and gives you tax handling. If you sell weekly, especially calls and courses from social, Stan is cheaper and bundles bookings and courses into one link-in-bio store.
Frequently asked questions
Is Stan cheaper than Gumroad?
For a $29 product, Stan Creator ($29/mo, 0% fee) is cheaper than Gumroad (10% + $0.50) from about 9 sales a month. Processing fees apply to both.
What does Stan include that Gumroad doesn’t emphasise?
Stan’s Creator plan bundles a link-in-bio storefront, calendar bookings, an unlimited course builder and AutoDM in one mobile-first store.
Does Gumroad handle sales tax?
Yes, Gumroad is merchant of record and handles sales tax/VAT.
Keep comparing
Stan Store alternatives (including free ones)
Stan’s $29/month Creator plan is great value if you sell regularly, but there’s no free plan, and features like discount codes need $99/month Pro.
Read the guideGumroad alternatives with lower fees
Gumroad is simple, but 10% + $0.50 per sale, plus card processing, is expensive once you sell regularly. These alternatives keep more of each sale.
Read the guide
Stan Store vs Beacons
Both are link-in-bio stores for creators. Stan is paid with no commission; Beacons is free to start but takes a commission on lower plans.
Read the guide